Would you like to enhance your sales pipeline through customized lead generation? Identify and automatically engage with your ideal customers, using proven cross-channel lead generation strategies? Look no further! From start-ups to enterprise organizations, I can help you grow. There are a few key elements that can bring success to your Lead Generation strategies, none more critical than that Integrated Sales and Marketing strategy. The two groups need to agree and ensure they are in sync with what qualifies as a lead. I work with both teams to clearly define what they are looking for in a qualified lead, and the real work only begins when they are agreeable and fully onboard.

Qualifying leads is a process, and many take the straightforward path and pass on to the next contact. With my 20 plus years of experience working in corporate with companies like IBM, WNS, Manpower, I provide comprehensive market coverage and leave no stone unturned. I take the time and effort to qualify each of your contacts through a multi-faceted touchpoint strategy, notwithstanding missed calls, voicemails, unopened emails, or any other missed communication methods. When accurately established buyer personas and prospects in your target market are left untouched, they will go to your competitors. I ensure that every buyer that meets your set definition of a qualified lead is sales-ready. Irrespective of the industry, size, location, or the type of sale, the following questions are critical for a successful lead generation & prospecting strategy

1. To generate and convert leads, you need to have a system in place that matches your current sales process. What is your sales process, and at what stage of that process do you prefer to generate leads?
2. Not every lead is ready to engage when you approach them, but they can be nurtured and guided to become prepared. How do you currently decide when a prospect is ready to be transferred to your sales team? In other words, how do you now assess the quality of your leads?
3. Do you already have a process in place for your team to take over the sales qualified leads? Is there a process in place to manage and convert those leads?
4. Have you taken the effort to identify the channels to market and designed your strategy on that? Do you understand where your target market typically frequents (websites, forums, webinars, events), and how do they search for information?
5. Do you have a unique selling proposition or USP? Are you using it right at the beginning to differentiate your business from the competition? 
6. Document buyer personas – do you fully understand what motivates or keeps individuals you want to attract your business up at night? What are your prospective buyer’s pain points, and can you measure them in terms of priority?
7. Do you fully comprehend the significance of your products, services, or solutions to the prospective client? Do you tailor your approach to interact with buyers? The customer journey is vital, and you want to understand and know what they are going to do once they purchase from you. How well do you do this?

One of the most fundamental and missed aspects of a sound lead generation & prospecting tactic includes engaging them in a real dialogue related to their pain points. As a business consultant and trusted advisor, I have extensively used my training and experience to uncover market intelligence, such as industry challenges, goals, priorities, industry trends, and the competitive landscape. Your sales teams will be armed with insightful knowledge when they reach out to your qualified leads.

It is critical to understand that not every contact is ready to purchase right away, and you have to take the time to build and nurture relationships with all leads. Through a lead nurturing process, your salespeople need to trust the established approach to the generated lists and their quality to focus on closing the deal instead of focusing on the lead quality.

To be an efficient and effective partner for your team, I focus on providing 100% qualified leads that have undergone the process of lead qualification and lead nurturing – quality over quantity. The focus is to provide you with a list that will generate real business opportunities that you can close. Make sure to understand that difference!

Have a different type of solution or service in mind? Sure! Get in touch ASAP.